We have alchemized Vit C in synergy with Vit E + Ferulic Acid for advanced antioxidant power and to boost collagen production. Without supplemental Vit C (the body does not make it), there is no collagen. Therefore Vit C lays the foundation for consistently healthy epidermal function and feel.
Daily, we are each exposed to reactive oxygen species through the air we breathe, UV sunlight, harsh environmental elements, stress, and smog. Not only does Clarity provide unparalleled defense against environmental stressors, but it simultaneously reverses oxidative damage to even out skin tone and fade discoloration / hyperpigmentation.
Clarity provides the essential micronutrients needed for healthy skin and daily epidermal balance. We believe that this serum is a non-negotiable daily ritual for everyone from teenagers dealing with hormonal breakouts, up to post-menopausal skin tone loss, and everything in-between.
The bottom line on why Vit C is such a holy grail skincare ingredient: it is powerfully protective as well as corrective, and therefore brings results.
While our wonderful integumentary system (skin, hair, nails) is the vital first step to vitamin D synthesis for the entire body, UV sun exposure must only go so far, otherwise cellular mutation and epithelial damage begin to proliferate, leading to everything from rapid aging to skin cancers. Vitamin C is a praised ingredient for how its protection powers may slow the process of visible aging, as well as regenerate epithelial damage.
All systems of the body accumulate subtle and not-so-subtle changes as the years go on, such as reduction in cell division (mitosis), metabolic activity, blood circulation, hormonal levels, muscle strength, etc. In the skin, these changes are reflected in decreased mitosis in the stratum basale layer of the epidermis (that layer of skin responsible for elasticity, water retention and resilience) leading to thinner looking skin. Over time, the hypodermis (fat layer of skin) loses its structure due to the reduction or redistribution of fat, which in turn also contributes to thinning skin.
We want to touch in with a word on “aging”, and “anti-aging” marketing:
At a foundation level, we need to reframe our perspective on aging. The marketing term “anti-aging” has the potential to be completely misconstruing and deliberately in denial of the most organic and natural processes that occur as a result of being blessed to live another day. Over the decades, the biggest beauty brands in the world have woven a false story of what it means to be socially worthy or “beautiful” and that story is founded upon the collective buying into the belief that the skin may need extreme measures and harsh chemicals to keep it looking as tight as it did pre-puberty as it will when it is post-menopausal. This story is completely contraindicative and disrespectful to Mother Nature — to the forces of physics in the Great Mystery of life — to repress or deny the process of an organism’s unfoldment. While we greatly understand the desire to slow the process of visible aging as much as possible, we also greatly encourage ourselves as well as each of you that this company may reach to reprogram and integrate a new perspective on aging — to celebrate the ways our growth and maturation adapts with our environment and life experience; to honor the lines of memory which manifest on our skin (be it scars, laugh lines or crows feet which indent over time after many years of smiles); to tenderly feed, protect and regenerate our skin daily as a ritual offering of compassion and care. It is a balance between care and nourishment — while it is necessary to feed, protect and regenerate the skin, our prayer is that you may do so with gratitude for how you have evolved, in an air of honor and balance rather than in frustration or out of a need to “fix” and “fit in”. Just as our perspective on anything in life, our perspective on skincare / aging can be disordered (disharmonious and overly obsessed) or it can be balanced (as natural as feeding your belly when it is hungry or thirsty). These energies feel different in the body — you will know when you’re operating from one or the other.
WHY IS VITAMIN C SUCH A NON-NEGOTIABLE?
That being said, our intention is for Clarity (for all of our skincare) to be a ritualistic expression of care for the skin you were born in, as an act of joyful attentiveness to the nourishment your unique skin needs in any given phase of life. We consciously created Clarity a wonderfully well-rounded ally for protection, nourishment, and regeneration. In terms of Vit C, we love a daily dose of this ingredient to take the edge off of environmental stressors like too much UV radiation, harsh wind, and ozone pollution. Again, it is a non-negotiable epidermal supplement in our daily line up. While housing major protection properties, Vit C similarly regenerates the skin by evening out tone (think sun spots + hyperpigmentation) by blocking the pathway of pigment synthesis (production of melanocytes). Vit C is a necessary cofactor in building new collagen bundles, and has antimicrobial benefits to keep the epidermal microbiome in check.
It is not only the Vit C in Clarity that we love, but there are dozens of other potent ingredients which make this blend so medicinal. Here are a few to explore further:
✺ Ferulic Acid ≫ Derived from plant cell wall sources such as oats, oranges and apples, Hydroxycinnamic Acid, aka Ferulic Acid, is an antioxidant which shields the skin and neutralizes free radical damage from pollution and UV / infrared radiation. Protective benefits of Vitamins C and E are greatly enhanced when paired with FA, as it stabilizes the blend. FA is famous for decreasing the formation of lines and wrinkles, reducing pigmentation, and soothing inflammation.
✺ Vit E ≫ The ultra barrier booster! Vit E keeps skin lipids sealed, smooth, and protected. A protected epidermal barrier is crucial for healthy skin, as cracks (from dryness, to pimples, to environmental influence) cause damage and inflamed comedos. Vit E accelerates wound healing with fat-soluble antioxidant power.
✺ Reishi ≫ Used topically in TCM holistic care for eons, Reishi “mushroom of immortality” contains essential beta-glucans which attract water to the skin, establishing the foundation for the organic synthesis of Ceramides, which are like the mortar between the bricks (skin cells) holding the protective lipid layer of skin intact.
✺ EGCG Green Tea Extract ≫ When used both internally and externally, Green Tea’s high antioxidant properties make it incredibly regenerative and immune-protective. It soothes the skin when used topically to reduce sebum, facilitate cellular turnover and minimize environmental damage. When paired with Vit C it reduces the potential degradation of Green Tea’s polyphenols (catechins) and similarly, Green Tea is known to enhance the positive properties of both Vits C and E on the skin.
✺ Coq10 ≫ As one of the most fundamental antioxidants, Coq10 is a kind of fat-soluble quinone compound found in every cell of the human body and is vital in energy production of cells. When applied topically, it is known to repair damage and fight free radicals caused by UV radiation at the cellular level. It evens out skin tone by blocking tyrosinase, which helps with the production of melanin.
HOW DO WE SUGGEST USING CLARITY?
We suggest massaging 1-2 pumps of Clarity into face and neck morning and/or evening after using Atone Hyaluronic Acid. Clarity is most optimally used in the morning due to its UV protective properties, however it also works at night and is a wonderful retinol alternative during pregnancy or nursing.
Vit C serums like Clarity are not intended to be used on their own, but rather underneath a consecutive serum and/or moisturizer. We suggest following Clarity with Alchemy Universal Serum. This combo is safe + effective to use every day. For sensitive skin, patch test first. If irritation occurs, discontinue use and consult your dermatologist.